Let’s face it. When you want to buy a brand new or used car, one of the first things you will do is go and check out some reviews of the model you want to buy. Reading some car reviews will go some way to influence your buying decision.
But here’s the thing; whilst the majority of car reviews offer useful information, some are just plain useless! I’m always somewhat wary of car reviews. Especially if they seem to put the car in an almost positive light while most other reviews do the opposite.
So it begs the question – should you believe everything you read when it comes to car reviews? In today’s blog post, I will answer that question by showing you how to spot the useful ones from the made-up crud.
Read reviews from more than one source
You might assume that reviews from unknown websites like small, independent blogs are fake. And that ones from established motoring magazines are reliable. But, in some cases, the reverse is true!
When you look at the content of car reviews, I find it easy to spot the reliable ones from the fakes. The good ones often have excellent spelling and grammar. And they get written by people that have an extensive knowledge of the car industry.
Of course, the best fake reviews can also have a perfect use of the English language. There are often telltale signs that well-written reviews get biased towards a particular brand.
Unbiased reviews tend to talk about the pros and cons of the vehicle in equal measure. Too much of a positive spin usually means the website or publication reviewing the car has a bias towards that car brand. And that’s often down to one thing: advertising.
Some websites, magazines and newspapers make their money not from subscriptions but advertising. If a car brand pays to advertise in a publication, part of the deal will often include some kind of “advertorial.” In other words, an advertisement designed to look like editorial content: reviews!
If you read car reviews from several websites and magazines, you can soon spot the fakes from the real reviews.
Consider independent review websites
Motoring magazines and car blogs aren’t the only online sources of car reviews out there. You should also consider checking out independent review websites for car reviews too.
Examples include Consumer Reports in the United States and Which? Magazine in the UK. The former is a non-profit organization that buys the cars it reviews. And the latter isn’t linked to any specific brand because it charges readers a monthly subscription fee.
Neither of those two examples allows advertising in its online (or offline) content. Websites like those make for excellent sources for car reviews.
Don’t forget owner forums too!
One other place for a true account of what it’s like to own and maintain a car are forums. They are online communities where owners can submit reviews of their cars. They offer a real-world perspective of car ownership and maintenance.
I hope you’ve enjoyed reading today’s article. Thanks for reading!